2019 Mazda CX-5 Season of Inspiration Quality Mazda of Albuquerque
Have you ever thought about the way your car makes you feel? Does it make you feel anything at all? Or is it just a piece of sheet metal? Simply a way to get you from A to B? We believe a car should stir the emotions. It should make your heart race before you even get behind the wheel. This is our mantra: Make cars that make driving matter. That’s why we build every Mazda to inspire, excite and most of all – bring people joy. This philosophy guides everything we do. From technology, to design, to safety. Our cars are built by insightful craftsmen and detail-obsessed engineers who want to elevate your state of being every time you get behind the wheel.
THE STRENGTH OF THE HUMAN SPIRIT
Mazda’s home city of Hiroshima is known for its incredible challenger spirit. Like a phoenix rising, the people of Hiroshima rebuilt their beloved city from the ground up. This strength is what pushes us to prevail against all odds. It’s what inspires us to be more nimble, strategic and most of all – creative. And it’s ultimately what led us to mass-produce the rotary engine and win the 24 Hours of Le Mans when nobody believed we could. This silent strength is what fuels us to keep challenging the status quo, each and every day.
A HOLISTIC APPROACH TO DRIVING
We believe vehicles should be engineered to maximize driving dynamics and efficiency: from body construction and engine technology, to the chassis and transmission. So we developed our innovative Mazda SKYACTIV® TECHNOLOGY to give you the most out of every mile without ever compromising performance. It’s just one of the ways Mazda makes driving better.
IMAGINING THE UNIMAGINED
This is the very question our designers ask themselves when they stare at a blank page. At inception, anything is possible. They have the power to craft true works of art like the Takeri, Shinari, or Mazda’s latest concept vehicle, the RX-VISION. Although these vehicles are strictly vision cars and not available for purchase, they’re a visual demonstration of how Mazda KODO: “Soul of Motion” design is evolving.
CHAMPIONING THE DRIVER
At Mazda, we are all about the drive – and how it makes you feel. Because we know that driving is so much more than the simple act of operating an automobile. It’s about touch, feel. Not only should your car respond perfectly to driving input, but every system should be intuitive, instilling a sense of harmony and confidence, heightening your state of being through an elevated driving experience. That’s what Mazda is all about.